Area Sales Executive, Retail

Area Sales Executive, Retail

Job

Location

Ajah, Lagos Area of Coverage: Lagos Reporting To: Retail Manager, West and Central Africa

About The Role

We are seeking a driven and experienced Area Sales Executive (ASE) to lead B2B solar sales in the assigned territory. The ASE will be responsible for identifying and closing solar project opportunities with commercial, industrial, and institutional clients. This role requires deep market understanding, strong consultative selling skills, and the ability to manage long sales cycles for high-value projects.

Responsibilities

• Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets within the assigned area.

• Generate leads through field visits, referrals, and local marketing activities.

• Develop and execute regional sales plans in alignment with company goals.

• Manage the full sales cycle from sales generation to negotiation and closure.

• Build and maintain strong, long-term relationships with retail partners and retailers. clients.

• Follow up on proposals, pricing discussions, and contracts (Government etc) to ensure smooth handover to project teams.

• Channel & Dealer Management

• Recruit, train, and manage channel partners, dealers, and distributors.

• Provide ongoing support, product training, and incentives to dealers to drive sales.

• Monitor channel performance and ensure timely order processing and delivery.

• Strategic Market Development

• Map the assigned territory for high-potential B2B solar prospects.

• Participate in local events, expos, or trade shows relevant to the renewable energy sector.

• Customer Engagement

• Handle customer queries and assist in after-sales service coordination.

• Market Intelligence

• Stay updated on industry and market trends, and government policies in the solar sector.

• Provide regular feedback to the management to refine sales strategies.

• Reporting & CRM

• Maintain accurate sales records, client database, and pipeline tracking using CRM tools.

• Provide regular updates on performance, forecasts, and market feedback to the Regional Manager.

• Maintain accurate records of sales activities, client interactions, and pipeline status in CRM tools.

• Submit daily/weekly/monthly sales reports, trade visits, and monthly itinerary to the reporting manager.

Requirements

• Bachelor’s Degree or its equivalent in Business, Engineering, Marketing, or a related field.
• 2–4 years of experience in B2B or B2C field sales; experience in the solar/renewables/electrical industry is preferred.
• Excellent communication, negotiation, and presentation skills.
• Experience with high-value consultative selling and long sales cycles.
• Willingness to travel extensively within the assigned area.
• Good knowledge of solar product specifications and performance is an added advantage.
• Familiarity with government solar policies, net metering, subsidies, and the regulatory landscape.
• Proficiency in MS Office (Excel, PowerPoint).
• Experience working with channel/distributor networks.

What we offer

Professional growth in a dynamic, rapidly expanding, high-social-impact industry An open-minded, collaborative culture with enthusiastic colleagues driven by the challenge of innovation and making a profound impact on people and the planet. A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds. Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun King Center for Leadership.

Application Closing Date

Not Specified.