About this role
About the Role An Area Activation Manager (AAM) leads and inspires a team of Territory Activation Executives (TAEs) to grow distribution, shelf space, and sales volume within independent retail accounts in a dynamic FMCG environment. The role is field-based four days a week with one day allocated for remote work from home, and requires strong leadership, data-driven decision making, and close collaboration with regional leadership and head office. What You'll Do
- Lead a team of TAEs to grow distribution, shelf space, and sales volume of our brands within independent retail accounts.
- Drive team engagement and foster a high-performance culture built on motivation, accountability, and collaboration.
- Coach, develop and inspire a team of TAEs through field-based support, regular performance reviews, and tailored development plans.
- Monitor performance using data insights, conduct structured audits, and implement learning interventions to ensure continuous improvement.
- Communicate clearly and consistently with regional leadership and head office, sharing updates and alignment.
- Operate in a field-based capacity four days a week, with one day allocated for remote work. What We're Looking For
- Proven experience as a Sales Manager or equivalent, with a track record of building high-performing teams.
- FMCG experience with a focus on expanding distribution, shelf space, and sales in independent retail accounts.
- Strong leadership, coaching, and people-development skills including performance reviews and tailored development plans.
- Comfortable with field-based work and capable of travel as required (four days in the field per week, one remote day).
- Data-driven mindset with ability to monitor performance through metrics, conduct audits, and drive learning interventions.
- Excellent communication and collaboration with regional leadership and head office. Compensation & Benefits
- Salary from 51K per year (depending on experience).
- Benefits include company car, fuel card, mobile, and laptop, among others.