About this role
Your responsibilities
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Digital Performance Management:
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Analyze and monitor the performance of various platforms: websites, applications, CTV and external platforms, as well as different verticals (publishing, streaming).
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Develop tools and dashboards to track objectives and KPIs, including audience, engagement, acquisition and retention.
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Measure the impact of implemented initiatives.
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Provide reports and in-depth analyses to business teams and editorial departments, enabling them to adjust their strategies based on performance results.
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Audience Development & Acquisition:
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Recommend and implement audience growth strategies in collaboration with cross-functional teams, including Product, Platforms, SEO and Technology.
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Implement app growth levers such as SEA and ASO.
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Monitor acquisition campaigns focused on traffic and app growth.
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App Marketing:
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Optimize the visibility of our applications across app stores (App Store, Google Play, etc.) through ASO (App Store Optimization) initiatives.
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Provide recommendations to improve the visibility and conversion rate of app store listings: keywords, visuals, descriptions, etc.
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Identify and activate new growth opportunities to increase visibility and engagement around the Group’s content, products and programs.
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Develop concrete and innovative action plans to maximize the impact of marketing campaigns.
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Ensure that marketing initiatives are aligned with growth objectives and audience expectations.
Profile
- Educational background in Digital Marketing, Business School or University.
- Curious, rigorous and analytical, with strong problem-solving skills.
- Good understanding of the digital ecosystem.
- Strong interest in current affairs and the media industry.
Would you like to develop your growth marketing skills within a major media group and make a tangible contribution to its digital challenges? Apply now!
Apprenticeship: 1 or 2 years Location: Paris 15th arrondissement All our job opportunities are open to people with disabilities.