About this role
APAC Media Relations Spokesperson
About the role
As the APAC Media Relations Spokesperson, you will play a dual role as a spokesperson and a regional coordinator. You will need to display a clear understanding of Shell's strategy and an ability to communicate it in a coherent way across print, broadcast, online and social media, and work to mitigate the reach and impact of inaccurate stories.
You will work closely with country media relations leads within the APAC region, and act as a focal point to help ensure they respond on behalf of Shell consistently, and are proactively communicating company content and messages.
Where you fit in
Reporting to the head of media relations APAC, the APAC media relations spokesperson is a support for heads of media relations in countries in the APAC region and a bridge to the Group External Communications and Campaigns team. Together, the regional and Group media relations teams act as one, managing relationships with major domestic and international print, online, social and broadcast media and driving consistency of Shell message.
Key Responsibilities
- You will be accountable for helping to drive the consistency of media relations in the region, with focus on English language outlets. You will also support with media relations work in Australia as required.
More specifically, your role will include:
- Build and strengthen relationships with senior journalists from international news wires and influential trade publications based in Singapore, to provide trusted insight and context for Shell’s strategy and key activities.
- Engagement with international media on projects, activities and developing/emerging issues (including crisis situations) across APAC and issues above country level.
- Supporting on Australia-specific media relations work as required, including leave cover and support on major projects, announcements, issues and activities.
- Leverage senior leader visits to countries in the region and drive consistency of briefings and alignment with group story, identify opportunities with country Corporate Relations teams to maximise benefit and cut-through of activities such as media briefings, events and site visits within the region.
- Acting on own initiative when representing the Group’s policies and actions to media, and in determining appropriate tone and level of response.
- Filtering incoming requests from international media for interviews/engagement with business leaders across the region and advising the in-country media leads. Drive proactive activity where needed to support Shel