APAC Consumer Marketing Intern

APAC Consumer Marketing Intern

We are looking for a motivated and organized Consumer Marketing Intern to support the Consumer Marketing Manager in executing B2C marketing activities across the APAC region, with a focus on Southeast Asia and Greater China.

This is a hands-on opportunity to gain experience in digital marketing, campaign management, content localization, influencer/KOL marketing, partnerships, and marketing reporting across multiple markets.

Key Responsibilities

• Marketing & Campaign Support
• 1. Marketing & Campaign Support
• • Support the planning and execution of regional and local consumer marketing campaigns.
• • Coordinate campaign timelines and deliverables, support and follow-up with internal teams and agencies, and vendors.
• • Assist with campaign briefs, promotional calendars, presentations, sales and performance reports, and marketing materials.
• • Support the localization and adaptation of marketing content for different APAC markets.
• 2. Digital & Content Marketing
• • Support digital marketing activities across website and promo pages, social media and social stores, and other online consumer channels.
• • Assist with content creation, proofreading, and coordination of creative assets.
• • Research market trends, competitors, consumer behavior, and relevant marketing opportunities.
• 3. KOL & Influencer Support
• • Support influencer campaign coordination, content reviews, campaign launch, researching and identifying relevant KOLs and content creators across APAC.
• • Help monitor influencer and campaign performance, engagement, campaign KPIs and deliverables.
• 4. Partnerships & New Opportunities
• • Research potential consumer brand partnership opportunities.
• • Assist with campaign discussions, activations, performance reviews, and other consumer engagement initiatives as required.
• 5. Reporting & Administration
• • Collect and consolidate campaign performance data and prepare regular sales and marketing performance reports.
• • Support raising and tracking campaign budgets, invoices, contracts, and marketing expenses.
• • Maintain organized marketing files, trackers, presentations, and campaign documentation.
• • Support the Consumer Marketing Manager with day-to-day marketing activities and projects.

Requirements

• Currently pursuing or recently completed a Bachelor’s degree in Marketing, Communications, eCommerce, Business, or a related field.
• Strong interest in consumer marketing, digital marketing, social marketing, and technology.
• Excellent written and verbal English communication skills.
• Strong organizational and project coordination skills.
• Comfortable working with Excel/Google Sheets, PowerPoint/Google Slides, and other digital marketing platforms and tools such as PowerBI, Superset, and other.
• Detail-oriented, proactive, and able to manage multiple tasks and deadlines.
• Curious about different APAC markets and consumer trends.
• Mandarin or other APAC languages is a plus.
• Previous internship, project, or university experience in marketing is an advantage.