Analytics Supervisor

Job title: Analytics Supervisor

About the Role We are looking for an Analytics Supervisor to lead measurement, analysis, and insights across paid, earned, and owned marketing initiatives. This is a hands-on, client-facing role that translates business goals into practical measurement plans, ensures tracking is implemented correctly, and delivers robust, actionable insights. Media experience is vital, and retail/ecommerce measurement experience is a strong plus. You’ll partner with Paid Media, SEO, CX/CRO, and Engineering/Development to ensure trustworthy data and a clear story about what drives performance.

What You'll Do

• Lead measurement strategy and instrumentation for multi-channel programs including KPIs, naming conventions, attribution considerations, and reporting requirements.
• Lead analytics implementations and upgrades: event schemas, GA4 configuration, GTM and data layer requirements, conversions, cross-domain tracking, enhanced ecommerce, and QA/debugging.
• Coordinate and document tagging and tracking parameter governance, platform conversion tracking, offline conversion support where relevant.
• Build and maintain dashboards and reporting frameworks that connect media delivery to onsite behavior and business outcomes. Deliver recurring performance reporting and ad hoc deep dives, with clear findings, implications, and recommendations.
• Develop analysis that connects user behavior to outcomes: funnels, pathing, cohort/retention, landing page performance, product/category insights, and conversion drivers.
• Experimentation and optimization: Partner with CRO and Experience teams to design measurement for experiments and interpret results. Help teams prioritize optimization opportunities based on impact, effort, and confidence.

What We're Looking For

• Demonstrated experience leading measurement, analytics, and insights across paid, earned, and owned marketing initiatives, and translating business goals into actionable measurement plans.
• Strong media experience across Paid Search, Paid Social, Programmatic/Display/CTV, and Retail Media; ability to partner with cross-functional teams to ensure data quality and a clear performance story.
• Hands-on technical skills with analytics implementations: GA4, GTM, data layer, event schemas, cross-domain tracking, enhanced ecommerce, and QA/debugging; experience with tagging governance including UTMs and platform conversions.
• Proficiency in building dashboards and executive-ready reporting that tie media delivery to onsite behavior and business outcomes; ability to deliver recurring reports and ad hoc analyses.
• Excellent collaboration and client-facing communication; ability to translate findings into actionable recommendations.
• Familiarity with attribution concepts and experimentation frameworks; ability to design measurement for experiments and interpret results.

Nice to Have

• Retail/ecommerce and commerce measurement experience is a strong plus.

Industry Advertising/Marketing