Analyst - Master Brand

Analyst - Master Brand. Marketing NG

Ikoyi, Lagos, South West Region, Nigeria

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Want to know more about us? We’ve got you! Please scroll to the end of the section to get to know us better.

Job Description

Reports To: Manager - Master Brand Brand Sponsorship

Division: Marketing

Mission

• Provide analytical, technical, and operational support for cascading MTN’s brand strategy, sponsorships, and commercial plans to the regions through insight generation, campaign development & deployment, activations, project management, post evaluation, and reporting.

Description

• Develop regional marketing localized campaign briefs based on regional insights to cascade national campaigns to the regions
• Collate market insights and maintain the regional competitive intelligence database.
• Develop regional marketing tactical plans and activation initiatives for product education and uptake
• Work with the integrated marketing agencies to develop regional communication and BTL campaigns for product uptake
• Support the planning, coordination, and tracking of regional campaign execution across multiple channels (digital, OOH, traditional, experiential, trade).
• Manage and update deployment trackers, creative material logs, and vendor schedules to ensure timely delivery of marketing assets.
• Track campaign performance metrics (reach, engagement, conversions, and adoption) and produce weekly/monthly reports using Power BI and Excel dashboards.
• Conduct trade visibility audits and ensure MTN’s brand identity compliance across POS, retail, and promotional materials.
• Assist in organizing regional activations and sponsorships alongside post-event analysis to measure ROI and customer sentiment.
• Maintain detailed documentation for all campaigns, including status updates, signoffs, agency deliverables, and feedback reports.
• Liaise with the Regional Sales and CEX teams to track customer feedback and integrate insights into campaign refinements.
• Ensure operational alignment with MTN’s Responsible Marketing and Advertising Policy and compliance with regulatory guidelines.

Education

• Bachelor’s degree in marketing, Statistics, Business Administration or related field
• A postgraduate diploma in Marketing, Business Administration or a related discipline would be an added advantage
• APCON Certification
• Fluency in English and other local languages

Experience

• 3-7 years’ experience which includes

• Experience with Excel, Power point, Power BI or similar analytics tools

• Understanding of regional marketing or FMCG/telco field environment

• Strong proactive and execution skills

• Strong stakeholders’ management

• Excellent project management skills to meet deadlines

• About Us

• We at MTN Nigeria Communications Plc (MTNN) are a purpose and value-led organization.

• At MTN Nigeria, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life.

• Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be - it is in our DNA.

• As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us!

• Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers, and stakeholders with a vision to realise our shared goals.

• We are delighted that you consider us your career partner to make a mark in the world. We wish you a rewarding career.

• Do you want to be a part of a mission that delivers a bold new digital world to Nigeria and Nigerians?

• Then, join MTN Nigeria!

• Welcome to our Y’ello Family, where our people are our most critical competitive assets.

• If you are passionate about working for a brand that believes in YOU, invests in YOU, and delivers the best value to those we serve, then THIS is the place.

Our Employee Value Proposition enables you to:

• Work with meaning

• Connect to develop

• Thrive in positivity

• Grow with purpose

• Live inspired.

• It’s a great place to work! Take that bold step and apply today!

• Eligible Females and People with Disabilities are encouraged to apply.

• MTN Nigeria Communications Plc (MTN) does not and will never ask for payment of any kind from applicants in all MTN’s recruitment processes and stages such as job application, CV review, interview, meeting, and final processing of applications.

• MTN is not liable for fraudulent publication of job offers in MTN’s name or for the fraudulent use of MTN’s name in any manner whatsoever.

• Job Information

• Job Identification

• 7375

• Job Category

• MTN Level 2

• Posting Date

• 10/19/2026

• Apply Before

• 10/21/2026

• Job Schedule

• Full time

• Locations

• MTN Nigeria - Lagos Office (Falomo Round about, Ikoyi)