Analyst - Master Brand Marketing

Analyst - Master Brand Marketing

MTN Nigeria is part of the MTN Group, Africa's leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning wi...

Analyst - Master Brand Marketing

• Job Type Full Time
• Qualification BA/BSc/HND
• Experience 3 - 7 years
• Location Lagos
• City Ikoyi
• Job Field Marketing and Communication

Reports To: Manager - Master Brand Brand Sponsorship

Division: Marketing

Mission

• Provide analytical, technical, and operational support for cascading MTN’s brand strategy, sponsorships, and commercial plans to the regions through insight generation, campaign development & deployment, activations, project management, post evaluation, and reporting.

Description

• Develop regional marketing localized campaign briefs based on regional insights to cascade national campaigns to the regions
• Collate market insights and maintain the regional competitive intelligence database.
• Develop regional marketing tactical plans and activation initiatives for product education and uptake
• Work with the integrated marketing agencies to develop regional communication and BTL campaigns for product uptake
• Support the planning, coordination, and tracking of regional campaign execution across multiple channels (digital, OOH, traditional, experiential, trade).
• Manage and update deployment trackers, creative material logs, and vendor schedules to ensure timely delivery of marketing assets.
• Track campaign performance metrics (reach, engagement, conversions, and adoption) and produce weekly/monthly reports using Power BI and Excel
• dashboards.
• Conduct trade visibility audits and ensure MTN’s brand identity compliance across POS, retail, and promotional materials.
• Assist in organizing regional activations and sponsorships alongside post-event analysis to measure ROI and customer sentiment.
• Maintain detailed documentation for all campaigns, including status updates, signoffs, agency deliverables, and feedback reports.
• Liaise with the Regional Sales and CEX teams to track customer feedback and integrate insights into campaign refinements.
• Ensure operational alignment with MTN’s Responsible Marketing and Advertising Policy and compliance with regulatory guidelines.

Requirements

Education

• Bachelor’s degree in marketing, Statistics, Business Administration or related field
• A postgraduate diploma in Marketing, Business Administration or a related discipline would be an added advantage
• APCON Certification
• Fluency in English and other local languages.

Experience

• 3-7 years’ experience which includes

• Experience with Excel, Power point, Power BI or similar analytics tools

• Understanding of regional marketing or FMCG/telco field environment

• Strong proactive and execution skills

• Strong stakeholders’ management

• Excellent project management skills to meet deadlines.

• Check how your CV matches this job