AI Visibility Specialist (Contract)

Job title: AI Visibility Specialist (Contract)

About the Role We're building a small execution pod in Growth Marketing to ship visibility experiments across AI answer engines, community platforms, and third-party lists. This is an execution role focused on delivering measurable visibility; you'll work closely with the Growth Director and GEO/AEO lead and collaborate with ABM/Paid and SEO specialists to surface Cloudinary in AI-generated answers and community discussions.

What You'll Do

• Build presence in AI answer engines
• Create and optimize content engineered to surface in LLM responses — question-led pages, comparison pages, etc.
• Track where the brand appears across major AI surfaces and report on coverage trends
• Identify high-intent prompts we should be visible for, and ship the supporting content
• Ship two pieces of work per day on average — content, live community insertions, or successful listicle outreach
• Get included in third-party lists and reviews
• Outreach for inclusion in industry listicles, review sites, and category roundups
• Manage and grow our presence on G2, Capterra, TrustRadius, and similar platforms in collaboration with the internal team
• Build relationships with analyst-style writers and journalists publishing in the category
• Show up in community conversations — Participate in Reddit, Quora, Hacker News and other community discussions where the brand should be in the conversation
• Identify high-traffic threads where competitors are mentioned and we're not — and change that
• Build a presence that's helpful first and promotional second
• Track and report what's working — Log every experiment in the team tracker, monitor AI visibility weekly across the tools we use to measure it, and write short async recaps on what moved coverage, what didn't, and why

What We're Looking For

• One to three years of hands-on content, SEO, community management, or PR execution experience — agency, in-house, or freelance
• You've personally written content, run outreach, and posted in communities — not just managed someone else who did
• You move fast. You're comfortable trying things, measuring, and iterating
• You're fluent in AI and community; You use LLMs daily and have an intuition for how they pull answers
• You're comfortable on Reddit, Hacker News, Quora, or comparable communities — you read the room before you post
• Bonus: familiarity with AI visibility tracking tools (Profound, Goodie, AthenaHQ, or similar)
• You write well: Strong written English. You can write content that sounds human, ranks, and gets quoted by AI answer engines. Direct, clear, and brief in writing; we don't reward long emails. Comfortable working asynchronously across time zones
• You want to be measured on output; You'd rather ship and learn than plan and wait; You want a role with clear weekly targets and visible outcomes; You're comfortable with feedback loops that are fast and direct

Nice to Have

• Familiarity with AI visibility tracking tools (Profound, Goodie, AthenaHQ, or similar) as a bonus

Compensation & Benefits

• Salary: Not disclosed You are trained on data up to October 2023.