About this role
AI-Native Performance Marketer
Marketing
Remote
Full-time
Fireflies.ai is the AI-powered notetaker used by 20M+ users across 500K+ organizations, including 75% of the Fortune 500. We're profitable, privately held, and valued at $1B on just $19M raised. We're building the future of work, where AI captures, understands, and acts on every important conversation.
We run a growing seven-figure paid budget, and we've only really scaled one channel: Google Search. Not because the others don't work, but because we've never had someone who could produce and ship creative at the volume paid social demands.
This is not a media-buying seat. Meta and YouTube have gotten good enough at targeting that the lever isn't bid tweaking anymore; it's how many good assets you can put into the machine, how fast, and how well you read what comes back. We want someone who briefs the creative, makes a lot of it themselves with AI tools, ships it, reads the numbers, and does it again next week.
What you'll own:
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Ship creative at volume
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The asset pipeline end to end: brief → produce → launch → iterate. Statics, video cuts, hooks, ad copy variations.
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AI tooling as your default production method, not a novelty. If you're waiting on a designer for every variant, this will feel slow.
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Working with our designers and video editors on the things that genuinely need them, and handling the rest yourself.
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Run and scale the channels
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Google Ads and Bing are our biggest paid revenue channels, and currently under-invested. Own it properly.
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Build Meta and YouTube into real acquisition channels from a standing start.
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Full-funnel: awareness → consideration → conversion, plus retargeting.
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Take our multi-product launches to market. Our email assistant and personal assistant each deserve their own campaigns, not a shared one.
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Operate without becoming a bottleneck
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Build the campaign setup, naming, QA and launch processes so this role is repeatable rather than held in one person's head.
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Automate the manual work. Campaign builds, bulk uploads, copy variations, reporting, and if you're doing it by hand twice, script it.
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Communicate in the open, on your own initiative.
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Read the numbers and act
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Own CAC, ROAS, payback and full-funnel attribution, from ad platform through to product activation.
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Work in our cross-platform reporting stack and tell us what to do differently, not just what happened.
Who we're looking for:
- 3+ years running paid acquisition where you personally touched the work. We care far more about what you've shipped than where you've worked.
- Show us the work: campaigns you built, creative you made, before-and-after numbers. A portfolio or a Loom walkthrough beats a resume here.
- Genuinely AI-native. You've replaced real parts of your workflow with AI tooling and can explain exactly how. This is our hardest filter.
- Strong on Google Ads specifically: structure, keyword strategy, bidding, scaling.
- You can make things: video cuts, statics, hooks. Not to art-director standard, but enough to test an idea this week rather than next month.
- Comfortable with subscription and self-serve funnels, and US-market acquisition.
- You could come from DTC, consumer subscription, gaming, an agency, or a performance-led startup. A B2B SaaS background is not required.
- High energy, vocal, takes ownership. You over-communicate by default, and you close loops.
This probably isn't the role for you if:
- Your experience is mostly strategy decks, agency management, or coordinating other people's work.
- You'd need a designer for every creative variant.
- You want a defined brief handed to you each quarter.
- You're primarily a brand or product marketer. Those are real skills, and we hire for them separately, just not here.
Why this role matters:
Google Search is our biggest paid revenue channel, and it's been under-attended for months. Meta and YouTube are effectively unopened. We're going multi-product, and each product needs its own campaigns. You aren't inheriting a mature machine to maintain, and you're getting a channel portfolio with one thing working and a lot of headroom, and a company that will fund it as fast as it proves out.
You'll report directly to our Head of Growth & Engineering, work alongside our designers and video editors, and have a direct line to the CEO on creative direction. No layers.
What we offer:
- Competitive pay
- Work remotely from anywhere in your country
- Room to move laterally and grow fast
- Paid time off and a flexible leave policy
- No-boss culture and flexible hours
- Company offsites and virtual retreats
- Tech reimbursements
How we hire:
A short async written screen or AI screening fun chat, a call with the HR hiring manager, a practical exercise (real output, not a strategy deck), a panel conversation, and a final chat with our CEO or CTO. We move fast, and we'll tell you where you stand.