Advisor, Product Marketing

About the Role TransUnion is seeking an Advisor, Product Marketing to lead regional go-to-market strategy for Latin America. This role owns both strategic and tactical product marketing activity across TransUnion’s solution portfolio, collaborating with regional sales, marketing, product, and strategy teams as well as global Product Marketing.

What You'll Do

• Own regional go-to-market strategies tailored to LATAM market dynamics and competitive landscapes.
• Support product launches, sales enablement, market-driven initiatives, and targeted campaigns.
• Establish Product Marketing as a function within the Latin American region, championing the value delivered.
• Implement and adapt TransUnion’s global product marketing framework for LATAM.
• Develop and roll-out solution messaging, sales enablement materials, and content (pitch decks, solution brochures, customer case studies, competitive battlecards).
• Build and maintain personas and ideal customer profiles reflecting regional and vertical market nuances.
• Conduct ongoing market, customer, and competitor analysis to inform positioning and roadmaps.
• Cross-functional collaboration with product, sales, market development, and marketing teams to ensure go-to-market readiness; localize global launches with the global Product Marketing team.
• Track and report on key performance indicators to measure the impact of product marketing.

What We're Looking For

• 7+ years in B2B product marketing, preferably within information services or broader SaaS sectors.
• Demonstrated success bringing new solutions to market with a strong commercial acumen.
• Ability to translate complexity into clear customer-facing value.
• Exceptional collaboration and communication skills with the ability to influence others.
• Comfortable with autonomy, combining strategic thinking and hands-on execution.
• Passion for translating complex business problems and solutions into compelling stories.
• Experience setting up a regional product marketing operation.
• Data-driven insights blended with creative thinking; strategic thinking plus hands-on ownership.
• Strong English in a business context.
• Advantageous if you have experience in a matrixed global organization and in Financial Services, FinTech, lending, fraud, or regulated markets.

Nice to Have

• Experience working in a matrixed global organization and Financial Services, FinTech, lending, fraud, or regulated markets (advantageous).