About this role
Advertising Officer
- Job Type Full Time
- Qualification BA/BSc/HND
- Experience 2 years
- Location Nairobi
- Job Field Marketing and Communication
About the Role
- Twyford International Kenya Ltd is looking for a proactive, results-driven Advertising Officer to strengthen our brand visibility and market presence across Kenya.
- The successful candidate will identify strategic advertising opportunities, secure high-impact advertising spaces, negotiate competitive rates, coordinate outdoor branding and painting projects, and ensure consistent brand visibility across key markets and customer touchpoints.
Key Responsibilities
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Identify and evaluate strategic locations for billboards, wall branding, building branding, shopfront advertisements, and other outdoor advertising opportunities.
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Scout high-traffic areas, major roads, commercial centres, hardware clusters, tile showrooms, and construction zones for potential advertising placements.
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Negotiate competitive rates, rental agreements, payment terms, and contract periods with advertising space owners and suppliers.
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Coordinate branding, painting, signage installation, fabrication, and other outdoor advertising projects.
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Build and maintain relationships with media owners, property owners, contractors, branding agencies, and other relevant suppliers.
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Conduct market research and monitor competitor advertising activities to identify new opportunities.
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Ensure advertising placements comply with relevant permissions, local regulations, and company brand standards.
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Monitor advertising effectiveness, maintain records of advertising locations and costs, and prepare regular reports for management.
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Support the implementation of marketing campaigns to increase brand awareness and market penetration.
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Qualifications and Experience
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Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field.
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At least 2 years of relevant experience in advertising, outdoor media, brand activation, trade marketing, or a related commercial role.
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Proven experience in field-based marketing, advertising space acquisition, supplier coordination, or commercial negotiations.
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Strong communication, negotiation, relationship management, and organizational skills.
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Ability to identify strategic advertising locations and manage multiple projects effectively.
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Proficiency in Microsoft Office and report preparation.
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A valid driving licence and willingness to travel extensively within assigned markets will be an added advantage.
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Ideal Candidate
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We are looking for someone who is commercially minded, proactive, creative, and comfortable working in the field. The ideal candidate should have a strong eye for high-impact advertising locations, excellent negotiation skills, and a passion for building brand visibility.
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