About this role

Responsabilities:
Media Planning: Create annual, quarterly, and event plans across Amazon (Ads/DSP), Walmart, and Target. Define channel mix, funnel allocation, and spend based on inventory, seasonality, and defensible assumptions, including reserved testing budgets.
Forecasting & Budgets: Manage budget pacing and scenario-based sales forecasts linking spend to topline revenue. Balance efficiency targets with incrementality.
Analysis: Perform hands-on data interrogation using search, DSP, and business reports. Leverage Amazon Marketing Cloud (AMC) for path-to-purchase, audience overlap, and new-to-brand (NTB) metrics.
Business & Margin Acumen: Master the economics of each brand (contribution margins, inventory constraints, marketing calendars). You will document this and be tested on it at 30, 60, and 90 days. Proactively pivot plans as goals change.
Growth & Audiences: Uncover new demand (untapped search terms, competitor share). Build and test advanced AMC/DSP audiences (lapsed, lookalikes) using a strict hypothesis-test-scale-kill framework.
Team Leadership: Coach analysts on daily campaign work, QA, bulk-op hygiene, and documentation. Ensure optimizations align with overall strategy. Lead analyst training and review gates.
Client Communication: Present strategies to senior client leadership with firm recommendations, not just options. Tailor messaging to specific stakeholders (CFO vs. Founder) and proactively address poor performance with a solution.

Required
5+ years creating, managing, and optimizing Amazon Sponsored Ads campaigns (Sponsored Products, Brands,
Brands Video, Display) and Amazon DSP campaigns
Experience leading digital advertising teams — hiring, coaching, reviewing, holding a standard
Hands-on experience pulling insights from Amazon Marketing Cloud and acting on them
Strong analytical skills; comfortable building your own models and reasoning about incrementality, attribution,
and significance
Media planning, budget forecasting, and sales forecasting experience
Depth in PPC management and optimization, and in programmatic display
A track record of new-to-brand acquisition and consistent incremental sales growth, with numbers you can
walk us through
Clear writing and speaking, including presenting media plans to client senior leadership and getting agreement
Honesty by default. You report the number you wish were different, and you persuade by being prepared
rather than polished
Working AI proficiency, with the verification habit that has to come with it.

Advertising Manager, E-Commerce Channel Marketing - CO