Admissions Counselor

Admissions Counselor

JOB SUMMARY

The Admissions Counselor represents Bay Path University and serves as the primary point of contact for the admissions office and all admissions-related events and activities, ensuring compliance with state and federal regulations. This position focuses primarily on direct student recruitment, ethically communicating the value of a Bay Path education, program features, admission requirements, financial assistance, and other essential information to prospective students and their families.

ESSENTIAL JOB FUNCTIONS

• Territory Management & Recruitment
• Manage enrollment services, new student recruitment, community outreach, and promotional events within an assigned geographic territory
• Develop and strengthen assigned territory by researching trends, demographics, and identifying growth opportunities
• Counsel and effectively communicate with prospective students and their influencers (e.g., family members, guidance counselors, coaches, etc.) on the enrollment process, academic programs, co-curricular activities, financial aid, student services, campus facilities, graduate outcomes, and pathways for graduate degrees through a variety of venues
• Build relationships with students, influencers, and guidance counselors; present information regarding the university, program offerings, structure, accreditation, and cost in an accurate and ethical manner
• Positively interact with students and influencers; schedule and conduct interviews, pursue qualified candidates for enrollment, and determine appropriateness of candidates based upon career goal compatibility
• Evening and weekend hours required to conduct recruitment travel, on-campus admissions events, admissions candidate outreach, file reviews, and general office coverage throughout the year; must be flexible and able to travel extensively 8-12 weeks in the fall and 4-6 weeks in the spring, including overnight travel; rental car provided for recruitment-related travel
• Event Planning & Marketing
• • Assist with the development and implementation of marketing and recruitment strategies for assigned territory and auxiliary responsibilities, such as informational workshops, college visitations, and tours
• • Plan, organize, and coordinate office and marketing activities, recruitment and new student orientation programs, open houses, regional and community presentations, career days, and campus-wide recruiting events
• Compliance & Systems
• Comply with all necessary systems and data entry requirements to effectively maintain student records and account for outreach efforts; work within the customer relationship management (CRM) system and any other software required
• Read and review applications; provide admission recommendations for domestic and international applicants
• Ensure compliance with all state and federal regulations related to admissions and student records, including FERPA and HIPAA guidelines
• Other Duties
• Perform other duties and take on additional responsibilities as requested by the University

REQUIRED SKILLS/ABILITIES/KNOWLEDGE

• Excellent communication skills, including writing, proofreading, and speaking

• Excellent interpersonal skills, both in person and by phone, with high professionalism

• Ability to manage multiple projects and work assignments from a variety of staff and volunteers

• Ability to accomplish projects and meet required deadlines with little supervision

• Exceptional customer service ethic and high expectations for quality

• Working knowledge of Microsoft Word, Excel, PowerPoint, and customer relationship management software

• Valid U.S. driver's license; ability and willingness to travel independently, primarily by automobile, to various locations and events

• Must successfully pass the online Safe Driving Course (within 15 days of hire) and driving record check at time of hire and annually thereafter

• Ability to handle confidential information with discretion and within FERPA and HIPAA guidelines

• Willingness and ability to work a flexible and extended schedule, including weekends, evenings, and overnights for peak Fall and Spring recruitment seasons (8-12 weeks in the fall, 4-6 weeks in the spring)

• Ability to adhere to University policies and procedures

• Ability to represent the admissions profession positively through a strong, student-centered ethic

• Commitment to a culture of diversity, equity, respect, and inclusion; demonstrated ability to build working relationships with people having a wide variety of backgrounds, perspectives, and experiences different from one's own

• General knowledge of the University's mission, purpose, and goals, and the role this position plays in achieving those goals

• Qualifications

• REQUIRED SKILLS/ABILITIES/KNOWLEDGE:

• Excellent communication skills, including writing, proofreading, and speaking

• Excellent interpersonal skills, both in person and by phone, with high professionalism

• Ability to manage multiple projects and work assignments from a variety of staff and volunteers

• Ability to accomplish projects and meet required deadlines with little supervision

• Exceptional customer service ethic and high expectations for quality

• Working knowledge of Microsoft Word, Excel, PowerPoint, and customer relationship management software

• Valid U.S. driver's license; ability and willingness to travel independently, primarily by automobile, to various locations and events

• Must successfully pass the online Safe Driving Course (within 15 days of hire) and driving record check at time of hire and annually thereafter

• Ability to handle confidential information with discretion and within FERPA and HIPAA guidelines

• Willingness and ability to work a flexible and extended schedule, including weekends, evenings, and overnights for peak Fall and Spring recruitment seasons (8-12 weeks in the fall, 4-6 weeks in the spring)

• Ability to adhere to University policies and procedures

• Ability to represent the admissions profession positively through a strong, student-centered ethic

• Commitment to a culture of diversity, equity, respect, and inclusion; demonstrated ability to build working relationships with people having a wide variety of backgrounds, perspectives, and experiences different from one's own

• General knowledge of the University's mission, purpose, and goals, and the role this position plays in achieving those goals

• Required

• Bachelor’s degree required.

• Preferred

• Prior experience in admissions, recruitment, sales, or customer-facing roles

• Fluency in the Spanish language preferred.