Account Strategist

Account Strategist

Location: Hoboken, New Jersey (On-site)

Role Overview

This organization is seeking an experienced Account Strategist to build, execute, and manage advertising solutions using proven conversion-driven and brand-building products. Reporting to a Senior Manager, you will handle end-to-end omnichannel ad campaigns across managed and self-service channels. You will lead campaign setup, pacing, optimization, and reporting, providing strategic insights and collaborating cross-functionally to ensure campaign success and client satisfaction.

This position blends strategic planning and tactical execution, requiring a deep understanding of brand marketing goals, translating them into actionable media strategies, and delivering measurable results. You will serve as a subject matter expert in media planning, audience tactics, and platform activation, managing day-to-day interactions and contributing to revenue growth through strategic recommendations.

Key Responsibilities

• Develop strategic plans and execute managed-service and self-service campaigns, acting as a consultative expert.

• Collaborate with Sales and Account teams to develop strategic, data-driven media proposals aligned with objectives.

• Attend and lead external advertiser and agency calls, demonstrating expertise in media tactics, audience strategy, and campaign stewardship.

• Deeply understand and apply media types, including paid search, programmatic display, direct digital sponsorships, CTV, social media, digital OOH, and experiential in-store tactics.

• Communicate campaign performance metrics, insights, and optimization recommendations regularly with internal and external stakeholders.

• Adhere to internal SLAs and QA processes, ensuring seamless campaign launches and high-quality experiences.

• Confidently present strategic upsell recommendations to drive incremental revenue, demonstrating a strong executive presence.

• Partner cross-functionally to traffic campaigns effectively across various ad technology platforms.

• Troubleshoot and resolve campaign issues promptly, ensuring optimal campaign performance.

• Required Qualifications

• Education: Bachelor’s Degree in Business, Marketing, Communication, or a related field.

• Experience: Three or more years of experience managing digital media campaigns or consulting on digital campaigns across display, video, social, search, and programmatic platforms. Proven experience in client-facing roles with proactive risk identification and solution development.

• Technical

Skills

• Deep understanding of digital media metrics (CPM, ROAS, CPC, CTR, etc.) and media math for optimization. Strong proficiency with Microsoft Excel, PowerPoint, Word, Outlook, and familiarity with Salesforce, JIRA, Tableau, SQL, or Power BI.

• Preferred Qualifications

• Master’s Degree in Business, Marketing, Communication, or a related field.

• Extensive experience in programmatic advertising, including knowledge of DSPs, DMPs, and ad exchanges.

• Proven track record of influencing investments in media strategies.

• Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico.

• Everforth Apex uses a virtual recruiter as part of the application process. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Everforth Apex and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at https://www.apexsystems.com/privacy-policy

• Everforth Apex

Benefits

• Overview: Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our ‘Welcome Packet’ as well, which an Everforth Apex team member can provide.

• Everforth Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

• If you require an accommodation under the Americans with Disabilities Act to participate in an interview with a virtual recruiter or to use our website for a search or application, please contact our accommodations at

Benefits

• Department at [email protected] or 804-523-8228. Please note that this contact information is strictly to be used for medical ADA accommodations and that no other inquiries will be answered.

• UnitedHealthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Apex Systems