About this role
Your Career Opportunity (01-12-2026)
Are you ready to win over Dutch trade businesses and help shape HERO’s next stage of growth? HERO Software is an established software company from Germany, and in 2025 we successfully launched in the Netherlands. Since then, more and more installers, contractors, painters and gardening companies have chosen HERO to run their business. Now, with HERO AI and a growing Dutch team operating from a unique location De Koepel in Haarlem, we’re taking the next step in 2027.
As Account Executive, you own the full sales cycle: you build your pipeline, run demos that show real value, and close deals. You’ll combine the strength of an established company with the energy of a fast-growing local team, and grow with us along the way.
Your Mission
- Pipeline Building: Follow up on inbound leads and build your own pipeline through outbound outreach
- Demo Excellence: Run tailored online demos that show how HERO, including HERO AI, helps trade businesses grow
- Deal Closure: Take prospects from first contact to signed contract
- Smooth Handover: Hand new customers over to our Customer
Experience
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Manager for a strong start
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Market Expansion: Represent HERO at trade fairs, events and the occasional customer visit
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Market Insights: Share feedback from the field with Sales, Marketing and Product
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Requirements
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Your Superpowers
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Language Expertise: Native-level Dutch plus strong English (C1+) for seamless communication across markets
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Proven Sales
Experience
- 2–4 years of successful experience in SaaS sales or B2B sales
- Presentation
Skills
- Confident demo’s that turn prospects into customers
- Strategic Persistence: Structured approach to follow-ups with the drive to consistently move deals forward
- Location Flexibility: Based in the Netherlands, with regular presence at De Koepel in Haarlem occasionally youtravel to our offices in Berlin or Hannover for team sessions and meet-ups
- Bonus
Qualifications
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Knowledge of Dutch trades sector, German language skills, fast-cycle SMB sales experience, or proficiency with LinkedIn Sales Navigator, Experience/knowledge on the SPICED methodology
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Your Personality DNA
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Resilient: A “no” doesn’t stop you; you keep your momentum
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Energetic: You bring positive energy to every customer conversation
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Relationship-Focused: You build trust with down-to-earth entrepreneurs and close with confidence
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Entrepreneurial: You enjoy building something new and taking ownership
Benefits
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Our Promise
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Flexibility & Mobility
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Work flexibly and location-independently with mobile working
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30 days of vacation (including December 24 and 31) plus additional days off (wedding, relocation, birth)
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Health & Prevention
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Access to our Mental-Health Partner Bloom
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Career & Development
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Annual training budget of currently 800 euros for courses, books, or coaching
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Regular feedback and development conversations to support you in reaching your career goals
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Grow with the Dutch team as we expand in 2027
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A steep learning curve and direct impact on how HERO scales in the Netherlands
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Teamspirit
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Legendary summer and Christmas parties plus regular team events
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Annual co-workations with the HERO team within the EU
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An open, collaborative, and international team environment
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Curious to learn more? Find more info and insights about us:
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Look at our application process on our careers page
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Get an even better impression of us by reading the reviews on our Kununu-Profile
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@weare_herosoftware on Instagram and HERO Software on LinkedIn
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Salary Range: €62,000 – €71,000 OTE per year (~ 2/3 fixed, ~1/3 commission), with uncapped acceleration when you exceed your targets