Account Executive (Equipment category)

Afrimash Account Executive (Equipment category)

Afrimash is Nigeria’s leading digital agriculture platform and e-commerce marketplace that simplifies farming by providing structured access to high-quality agricultural inputs, advisory services, and veterinary support. The platform connects smallholder and commercial farmers nationwide with essential resources, such as day-old chicks, livestock, seeds, crop protection, and equipment backed by an optimized nationwide logistics network and a community-driven agent program.

We are recruiting to fill the position below:

Job Title: Account Executive (Equipment category)

Location: Oyo

Employment Type: Contract

About the Role

We are seeking a highly motivated and results-oriented Account Executive (Equipment Category) responsible for driving sales of agricultural equipment and mechanization solutions across assigned territories and customer segments. The Account Executive will identify, engage, qualify, and convert farmers, agro-dealers, cooperatives, commercial farms, processors, and agribusinesses into paying customers while maintaining strong relationships that generate repeat purchases and referrals. The role requires a consultative sales approach, deep understanding of agricultural equipment solutions, strong prospecting capabilities, pipeline management discipline, and the ability to consistently achieve revenue and order targets. The ideal candidate combines commercial acumen with customer-centric selling and thrives in a performance-driven environment.

Key Responsibilities

Revenue Generation:

• Achieve monthly and quarterly revenue targets assigned by management.
• Drive sales of tractors, irrigation systems, power equipment, processing equipment, storage solutions, and other mechanization products.
• Build and manage a robust sales pipeline sufficient to achieve revenue goals.
• Execute strategic sales initiatives to maximize equipment sales performance.

Prospecting and Lead Generation:

• Generate a minimum of 150 qualified prospects monthly.
• Conduct outbound sales activities including calls, emails, WhatsApp engagement, referrals, and field visits.
• Make at least 400 prospecting calls monthly.
• Identify new customer segments and business opportunities.
• Develop relationships with cooperatives, farmer groups, commercial farms, NGOs, agribusinesses, and government-supported agricultural projects.

Customer Acquisition:

• Convert prospects into paying customers through effective needs assessment and solution selling.
• Achieve monthly equipment order targets.
• Maintain a minimum conversion rate of 40% across qualified opportunities.
• Convert marketing-generated leads into active customers.

Consultative Equipment Sales:

• Understand customer operational needs and recommend suitable equipment solutions.
• Conduct product demonstrations and presentations where necessary.
• Explain equipment specifications, benefits, financing options, warranties, and maintenance requirements.
• Collaborate with suppliers and technical teams to address customer concerns.

Customer Relationship Management:

• Maintain accurate customer records and sales activities in approved CRM systems.
• Follow up consistently on quotations, proposals, and pending opportunities.
• Manage customer expectations throughout the sales process.
• Build long-term relationships that encourage repeat purchases and referrals.

Financing and Partnership Sales:

• Promote equipment financing options where available.
• Collaborate with financing partners to support customer acquisition.
• Guide customers through financing application processes.
• Increase utilization of financing channels to improve equipment affordability and sales conversion.

Campaign Execution:

• Execute marketing campaigns targeted at equipment customers.
• Convert campaign-generated leads into paying customers.
• Participate in trade fairs, exhibitions, webinars, and industry events.
• Support promotional activities aimed at driving awareness and demand.

Reporting and Performance Tracking:

• Maintain accurate daily activity reports.
• Submit weekly pipeline and sales forecasts.
• Track conversion metrics and customer acquisition performance.
• Provide market intelligence, customer feedback, and competitor insights.

Application Closing Date

5th October, 2026.