Account-Based Marketing Manager

Prismforce

Account-Based Marketing Manager

Prismforce | Global Markets

About the Role

We are looking for an Account-Based Marketing (ABM) Manager to drive strategic engagement with priority enterprise accounts across our key markets. The role will work closely with Sales, Demand Generation and Content to develop account-specific strategies, engage senior decision-makers, and accelerate pipeline growth for Prismforce.

Key Responsibilities

• Account Strategy & Research: Identify and prioritize high-value enterprise accounts aligned with business objectives. Research account priorities, business challenges, industry trends and buying groups to develop relevant engagement strategies.

• Industry & Account Intelligence: Translate industry insights and account intelligence into tailored engagement plans and industry-specific ABM plays.

• Thought Leadership: Develop thought leadership and executive engagement programs that position Prismforce as a strategic partner in AI-led workforce transformation.

• Personalized Engagement: Create account-specific messaging, content and experiences that resonate with key decision-makers and buying committees.

• ABM Program Orchestration: Design and orchestrate multichannel programs across digital, email, social media, executive roundtables, events and sales outreach, partnering with Demand Generation and Content teams on execution.

• Sales Alignment & Relationships: Collaborate with Sales and account teams to strengthen relationships with key stakeholders, understand their business priorities, deepen account engagement and progress opportunities.

• Performance Measurement: Define and track success metrics, including account engagement, buying-group penetration, pipeline contribution and deal progression. Analyse campaign and behavioural data to optimize programs and report outcomes to leadership.

• Program Management: Coordinate account-based initiatives across teams and markets, ensuring effective execution, stakeholder alignment and timely delivery.

• What We’re Looking For

• 6–8 years of experience in B2B technology marketing, with hands-on experience in ABM or enterprise demand generation.

• Experience in enterprise SaaS, AI, HR tech, or technology services preferred.

• Strong understanding of enterprise buying journeys, strategic account planning, account intelligence and personalized marketing.

• Experience in multichannel engagement and using account, behavioural and campaign data to improve marketing effectiveness.

• Excellent communication, storytelling and stakeholder management skills, with the ability to influence cross-functional teams and engage senior decision-makers.

• Strong program management skills, with the ability to manage multiple initiatives, work across global markets and deliver against deadlines.

• Customer-centric, collaborative and results-oriented, with a clear focus on pipeline growth and measurable business outcomes.

• Familiarity with ABM platforms, CRM systems, marketing automation, account-intelligence tools and campaign analytics.

• Startup mindset—enterprising, ready to multitask, fast to learn, and always driving new initiatives.

• Academic Qualifications

• Bachelor's degree or equivalent in Marketing, Business, Communications or a related field.

• Relevant certifications in ABM or digital marketing are an advantage.

• Must-have skills

• Account-Based MarketingB2B technology marketingEnterprise demand generation

• Good-to-have skills

• Enterprise SaaSArtificial IntelligenceHR technology

• Prismforce hiring for Account-Based Marketing Manager