Website Specialist
About this role
Website Specialist
Position Summary
Role and Responsibilities
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Website Content Ownership: Manage the official product catalog and content calendar to ensure alignment with local and global campaigns.
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Data-Driven Optimization: Analyse user behaviour using GA4/Adobe Analytics to drive CRO, A/B testing, and UX / UI improvements.
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Modern Search AI: Implement SEO strategies and adapt to the new era of search (GEO/AEO). Utilize Gen-AI tools (ChatGPT, Midjourney, etc.) to scale content and asset localization.
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Hands-on Execution: Build and optimize landing pages and edit visual assets/banners using Adobe Photoshop.
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Cross-functional Project Management: Coordinate with global and local teams (Product, IT, Marketing, eStore) and manage external agencies to deliver digital initiatives on time and on budget.
Skills and Qualifications
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