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VP, Global Brand and Creative Services

Western Union
hybridUSD 250,000 - 280,000 / year
Atlanta, GA; New York, NY; Miami, FL Posted Sep 14, 2026

About this role

VP, Global Brand and Creative Services

Western Union, one of the world’s iconic consumer brands is recruiting a senior leader responsible for evolving, protecting and executing Western Union’s market identity across the globe. Reporting into the CMO, the VP Global Brand and Creative Services defines the visual representation and overall messaging for the company, ensuring all customer touchpoints and growth campaigns consistently encourages customer transactions while reflecting the core values of the business. This role also leads the Brand Studio, the creative production operations for the company.

Role Responsibilities

The role encompasses several key pillars that drive the company's market presence:

  • Brand Strategy & Positioning: Developing comprehensive strategies to differentiate the company from competitors, increase market share, and capture the target audience's attention.

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