Senior Manager, Account Based Marketing
About this role
Senior Manager, Account Based Marketing
The Senior Manager, Account-Based Marketing leads the strategy, development, execution, and optimization of global ABM initiatives that drive growth within Global and Strategic Accounts. The role treats high-value business clients as individual markets, developing personalized marketing strategies aligned with each account’s business objectives, growth priorities, and industry challenges.
Working with Global and Strategic Account leadership, account management, sales, marketing, and commercial excellence teams, the Senior Manager identifies target accounts, prioritizes growth opportunities, and establishes scalable programs that strengthen customer engagement, accelerate pipeline, and increase account penetration.
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