Senior Director, US Marketing Lead (IgAN)
About this role
Senior Director, US Marketing Lead (IgAN)
General Summary:
The Senior Director, Marketing is accountable for understanding the market landscape and Vertex's position within the market, actively contributing to defining the strategic and performance goals of the portfolio, and tracking performance against those goals. As a people manager, this role may have financial accountabilities and human resource responsibilities for assigned staff.
Key Duties and Responsibilities:
- Develops the portfolio strategy, and oversees creation of brand strategies and brand lifecycle activities
- Oversees development and implementation of strategic and tactical plans for brand
- Leads team through challenges related to creating external (promotional) communications materials for external use with customers
- Provides input into forecasting assumptions, both short term and long term
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