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Sales Representative General Trade

Heineken
onsite
Nairobi, Kenya Posted Sep 17, 2026

About this role

Sales Representative General Trade

Job Purpose This position is responsible for increasing sales revenue within the allocated region, managing, servicing and executing existing outlets while prospecting and developing new accounts with a focus on building long term customer relationships to ensure listing and execution of the focus brands.

Main Responsibilities

  • Sales and Sales Target
  • Achieve sales volume and revenue targets by territory as per territory plans
  • Conduct clients visits in the assigned territory and chive the required customer visit rates through effective call compliance and journey plan adherence
  • Achieve Availability through identifying and negotiating listings and targets for strategic focus brands to drive and maintain numeric distribution by channel and brand category as per agreed targets (operational plans) for the territory and routes

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