Retail and Shopper Activation Manager (Nail + Hair)
About this role
THE ROLE
The Retail and Shopper Activation Manager is responsible for developing, executing, and optimizing shopper marketing and retail activation programs that drive brand growth, shopper conversion, and market share across Wella's U.S. Hair and Nail portfolio. This role leads activation planning across displays, couponing, merchandising, shelf navigation, and retail media, while partnering with Sales, Channel Trade Marketing, Brand Marketing, Finance, and external agencies to ensure strong execution, measurable results, and continuous optimization through actionable learnings.
KEY RESPONSIBILITIES
- Retail Activation Planning & Execution
- Lead planning and execution of retail activation programs, including displays, couponing, merchandising, shelf navigation, retail media, and shopper marketing initiatives.
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