Performance Marketing Specialist
About this role
Performance Marketing Specialist
Job Type Full Time Qualification Experience 3 - 5 years Location Lagos Job Field Marketing and Communication
Department: Comms
Reports to: Head of Communications / Head of Media
Role summary
The Performance Marketing Specialist owns the numbers behind the work, turning campaign activity into measurable business outcomes for clients. Where the Ads Specialist runs the platform buys day to day, this role sets the performance strategy across the funnel, defines how success is measured, runs the testing programme, and translates results into decisions the client can act on.
Key responsibilities
- Own performance strategy for assigned clients, tying campaign activity to commercial goals such as CAC, ROAS, CPL and retention
- Define the measurement framework for each campaign: KPIs, tracking, attribution model, and reporting cadence
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