Offline Marketing Specialist
About this role
Offline Marketing Specialist
Job Summary
- The Offline Marketing Specialist manages CIG Motors' offline and traditional marketing initiatives, including print, outdoor, radio/TV, dealership branding, and promotional materials, to build brand visibility beyond digital channels.
Key Responsibilities
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Offline Campaign Planning & Execution
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Plan and execute offline marketing campaigns, including print, radio, outdoor/billboard, and in-dealership marketing.
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Coordinate the timely rollout of offline campaigns in line with overall marketing plans.
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Vendor & Media Management
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Liaise with media houses, printers, and outdoor advertising vendors.
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Negotiate rates and placements to ensure cost-effective offline media spend.
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Dealership Branding & Collateral
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