Marketing Automation Specialist
About this role
Marketing Automation Specialist
PURPOSE:
The Marketing Automation Specialist/Associate Data Analyst serves as Marketing's platform advocate and automation expert, helping the organization maximize value from Salesforce Marketing Cloud and related technologies. This role empowers Marketing to move faster, reduce reliance on IT and deliver more effective customer journeys through scalable automation solutions.
ESSENTIAL FUNCTIONS:
- Build, configure, test, deploy and optimize campaigns, customer journeys and automations across the MarTech ecosystem, with Salesforce Marketing Cloud as the primary campaign platform.
- Translate marketing objectives into scalable audience, personalization and journey solutions.
- Configure and maintain data extensions, audience segments, automations and campaign data structures in alignment with governance standards.
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