Manager, Email Marketing & CRM
About this role
Manager, Email Marketing & CRM
THE ROLE
We are seeking a dynamic and results-oriented Manager, CRM to lead CRM strategy and execution across our B2B and DTC channels, transforming CRM from a messaging engine into a strategic growth lever for the business. This role will be responsible for executing data-driven CRM programs, managing personalized customer experiences, and aligning cross-functional teams toward measurable business growth.
This role will support both B2B initiatives through our professional platform (Wella Professional Store) and DTC CRM across our brand .com sites. As the function matures, there is potential for this role to expand into loyalty program management. The ideal candidate will bring a blend of analytical rigor and creative thinking, combining technical platform expertise with a strong understanding of customer-centric design and brand storytelling.
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