Manager DTC & VM Activation
About this role
Manager DTC & VM Activation - temp until 12.2027
Purpose & Overall Relevance for the Organization:
The role of the Direct-to-Consumer (DTC) channel is to elevate the adidas consumer experience across all touchpoints, both offline and online. With the growing importance of direct digital touchpoints and personalized consumer interactions, DTC creates a unique opportunity to build lifetime loyalty, strengthen brand engagement and drive key business KPIs.
Manager DTC & VM Activation will be responsible for delivering premium consumer experience across all consumer touchpoints, with direct ownership of adidas Factory Outlet activation and performance. The role will be accountable for ensuring that Factory Outlets deliver a consistent and compelling adidas brand experience while maximizing their commercial potential through relevant, locally tailored activations.
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