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Loyalty and Promo Communication marketing expert

Delhaize Serbia
onsite
Beograd, Jurija Gagarina br. 14

About this role

Loyalty, E-com & Promo Expert

Tražimo iskusnog marketinškog stručnjaka/stručnjakinju koji/koja će razvijati i voditi kampanje koje kupcima daju razlog da izaberu Maxi, koriste Moj Maxi loyalty app i vraćaju nam se češće.

Ova uloga povezuje loyalty, eCommerce i promo taktičku komunikaciju. Imaćeš prostor da razvijaš nove zanimljive i relevantne koncepte i preuzimaš odgovornost za njihov put od ideje i briefa, preko saradnje sa internim i eksternim stakeholderima - do kampanje na svim relevantnim kanalima.

Šta ćeš raditi

  • Vodićeš marketinške aktivacije loyalty programa: continuity kampanje, posebne benefite, kolekcionarske programe, Maxi merch i druge inicijative koje grade odnos sa kupcima.
  • Razvijaćeš i voditi eCommerce image / equity kampanje, povezujući online kupovinu sa Maxi brendom i komunikacijom kroz ostale kanale.

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