Lifecycle Program Manager
About this role
Role Overview
The Lifecycle Program Manager will lead strategy and execution for email, push, and SMS communications that increase customer engagement in the home and mortgage space. This role will manage lifecycle campaigns from planning through measurement, using performance data to improve customer communications. You will partner with product, marketing, analytics, and other stakeholders to deliver coordinated, personalized experiences.
This is a remote position. You will report to the Manager, Lifecycle Engagement & Loyalty.
You will have opportunity to:
- Lead lifecycle strategy and execution for email, push, and SMS campaigns across the Home vertical.
- Launch new CRM campaigns, improve existing programs, and identify opportunities to scale successful approaches.
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