Lead Field & Events Marketing Manager
About this role
Lead Field & Events Marketing Manager
The Day to Day
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Field Marketing Strategy & Program Execution: Develop and execute high-impact field marketing programs across North America, including regional event sponsorships, customer roadshows, industry conferences, field activations and executive dinners. Partner with internal stakeholders to align the right event opportunities with priority audiences, business objectives, and pipeline goals.
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End-to-End Event Production: Own end-to-end production, project management, promotion, and onsite execution for North America in-person field events, including tradeshows, conferences, sponsorships, customer events, and regional activations. Manage event briefs, timelines, vendors, contracts, procurement, logistics, RSVPs, and materials, while tracking results and reporting on post-event performance.
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