Lead Analyst, Publishing Analytics
About this role
Lead Analyst, Publishing Analytics
We're looking for a Lead Analyst, Publishing Analytics who combines deep marketing-measurement expertise with strong business judgment and a talent for turning fragmented signals into clear, practical guidance. This role will lead high-impact programs across social intelligence, marketing mix modeling, and publishing decision support while helping build the data and analytical practices that allow the work to scale.
What you will be doing
- Lead social listening, sentiment, and creator analytics across PlayStation titles and franchises, using sources such as Meltwater, Quid, community platforms, influencer and streaming data, and first-party signals to identify shifts in conversation, content performance, and emerging issues around campaigns, releases, and live-service milestones.
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