Internship - CONSUMER & MARKET INSIGHTS ACCOR PM&E (F/M/X)
About this role
Internship - CONSUMER & MARKET INSIGHTS ACCOR PM&E (F/M/X)
Within the Brand Strategy department of the Accor PM&E group (Premium, Midscale & Economy), you will join the Consumer & Market Insights (CMI) team. You will work with managers on consumer studies that will guide the group strategy (scope: all brands, all countries, all departments).
Duration: 6 months. Period: January to June 2027.
Job description: Conduct quantitative studies (statistical analyses, segmentation) and qualitative studies in response to various business issues (new services/products, business development, innovation). Manage study projects (brief creation, setup of the approach for each project, project tracking, analysis of results and recommendations). Strategic planning (trend research, market sizing, benchmarking, recommendations).
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