Head of Marketing, Retina Eye Care
About this role
Job Description
Leads the U.S. Retina Marketing team in Eye Care, with accountability for the vision, strategy, execution, and performance of both in-line and launch products. Sets portfolio and brand priorities; translates customer, market and competitive insights into differentiated strategies; and ensures disciplined investment and execution across the product life cycle. Leads and develops the Retina Marketing team and orchestrates cross-functional partners to deliver business objectives and make a remarkable impact on patients. Demonstrates a P&L ownership mindset and a One AbbVie perspective in all decisions.
Responsibilities
- Retina Marketing Strategy: Sets the overarching Retina Marketing strategy across in-line and pipeline assets. Ensure strategies reflect enterprise priorities, customer needs, market dynamics, and asset life-cycle considerations.
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