Food Campaigns Senior Analyst
About this role
DiDi Global - Food Campaigns Senior Analyst
As a Food Campaigns Senior Analyst at DiDi, you will design, optimize and measure promotional programs across DiDi Food to drive GMV growth, improve consumer retention and increase merchant ROI; your work will produce measurable uplifts in order frequency, average basket value, and campaign ROI. You will join the Growth & Campaigns team within DiDi Food, where your insights and execution bridge product, marketing, and operations to scale highly targeted campaigns across hundreds of cities and millions of users.
In this role, you'll be...
- Analyze campaign performance and customer segments to identify high-impact opportunities, delivering weekly and monthly performance reports that show lift in orders, retention rates, and cost-per-acquisition.
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