Director of Strategic Marketing
About this role
Director of Strategic Marketing
Position summary description Antioch College seeks a Director of Strategic Marketing to lead integrated marketing, communications, and enrollment-focused initiatives that strengthen the College’s visibility, engagement, and recruitment efforts. A central priority is the development, implementation, and ongoing optimization of the College’s new CRM, SONIS, including workflows, communications, data practices, reporting, and user adoption. The Director will work closely with Admission and Financial Aid, Advancement, Alumni Relations, campus learning hubs, and other institutional partners to ensure coordinated, data-informed outreach. Vendor management is a critical responsibility, including oversight of relationships, deliverables, timelines, contracts, budgets, and performance for marketing, technology, and communications partners.
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