Director of Product Marketing (Product-Led Growth)
About this role
About the Role
Semrush is seeking a Director of Product Marketing for Product-Led Growth to lead idea generation, planning, and analytics-driven execution across Product Marketing. You will lead a team of PMMs, champion customer needs aligned to ICPs, craft narratives rooted in USPs, and partner with product, marketing, sales, and customer success to drive new user acquisition, expansion MRR, and customer lifetime value. This role requires deep GTM strategy, pricing and packaging discipline, and a data-driven, customer-first mindset.
What You'll Do
- Lead and mentor a team of Product Marketing Managers, aligning on ICPs, USPs, and customer needs.
- Define and execute a Product-Led Growth GTM motion, collaborating with sales, demand gen, product, and customer success to hit revenue KPIs.
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