Director, CMG & Trend Footwear Design

Director, CMG & Trend Footwear Design

Overview

The Director, CMG & Trend Footwear Design for HEYDUDE is responsible for defining and driving the long-range vision, seasonal strategy, and execution of Color, Materials, Graphics, and Trend across the brand portfolio. This role translates consumer, cultural, marketplace, and trend insights into commercially relevant product direction that strengthens brand equity, advances innovation, and supports business growth.

Reporting to the VP, Global Product Design, this strategic leader and creative catalyst partners across Design, Product Development, Sourcing, Category Management, Product Merchandising, Marketing, and Consumer Insights Commercial teams to create cohesive, consumer-centric product stories that balance trend relevance, brand authenticity, creative excellence, and critical business objectives.