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Digital Marketing Specialist
TelevisaUnivision
onsite
Miami, FL Posted Sep 18, 2026
About this role
Digital Marketing Specialist
Job Responsibilities
- Develop digital media plans and strategy for TelevisaUnivision property launches; collaborate with internal depts. to find synergies and research data to support and amplify tactics.
- Lead campaign execution: trafficking, implementation, optimization, and reporting of paid media campaigns across self-serve platforms (Meta Ads, TikTok Ads, Google Ads, DV360 programmatic, Spotify ads etc.) and lead communication for digital media buys (LG Ads, Vizio, etc.) and influencer campaigns.
- Track and interpret results as it relates to main KPIs, making real-time optimizations to increase the effectiveness of campaigns as well as all campaigns that have tune-in study measurement appended to them.
- Collaborate with creative team and update creative deliverables documents to communicate deadlines and creative needs.
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