Digital Business Team Lead
About this role
Job title: Digital Business Team Lead
The Team Lead, Digital Marketing is responsible for designing, implementing, and optimizing digital marketing strategies to drive brand visibility, customer acquisition, and business growth across Leadway’s digital platforms. The role provides leadership to the digital marketing team, ensuring data-driven campaigns that align with the organization’s strategic objectives while maintaining Leadway’s reputation as a trusted digital-first insurance and financial services provider.
Strategy & Planning
- Develop and implement integrated digital marketing strategies (SEO, SEM, social media, content, email, influencer, and paid media) to achieve business goals.
- Translate business objectives into digital campaigns aligned with customer acquisition, engagement, and retention.
- Manage the digital marketing budget, ensuring ROI-driven spend.
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