Brand Manager, B2C
About this role
Brand Manager, B2C
Purpose Drive brand growth, strengthen market presence, and enhance consumer engagement by developing, executing, and optimizing brand strategies for assigned food product categories.
The Job Develop and implement comprehensive brand strategies to achieve volume, revenue, and market share targets. Identify market trends, consumer insights, and growth opportunities within assigned categories. Lead end-to-end brand planning, including positioning, messaging, and identity development. Conduct market research to gather consumer insights, competitor intelligence, and category trends. Initiate product innovation ideas and coordinate-functional teams for new product development. Manage brand budgets and allocate resources effectively to maximize ROI. Track brand performance using key metrics and recommend improvement actions.
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