B2B Marketing Senior/Head (UK & Europe) or Senior Marketing Manager - GTM & ABM
About this role
B2B Marketing Senior/Head (UK & Europe) or Senior Marketing Manager - GTM & ABM
What You Will Be Doing
Develop a GTM strategy for the UK and Europe tailored to our target industries and accounts. Implement ABM strategies in collaboration with the sales and marketing team. Lead and execute regional marketing activities, including field events, content localization, and various online and offline campaigns to meet regional goals. Collaborate with business development, legal, and other teams to establish partner channels and cultivate relationships with regional associations and partners. Conduct regional research on competitors, market trends, and insights to ensure that our offering remains aligned with customer needs. Gain expertise in our local customers, partners, and industry to consistently identify new growth opportunities.
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