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Associate Manager - Stationery & Trade Marketing
BIC
onsite
Lagos, Nigeria Posted Sep 11, 2026
About this role
Job Title: Associate Manager - Stationery & Trade Marketing Location: Lagos Employment Type: Full-Time
Main Responsibilities / Tasks
- Trade Marketing Strategy & Planning:
- Build and implement annual Trade Marketing plans by category, channel, and customer, aligned with cluster growth objectives and the stationery acceleration priority in Nigeria
- Translate global and regional brand strategies into locally relevant trade initiatives that drive penetration, distribution, visibility and demand growth
- Adapt plans to Nigerian market specificities: traditional trade dominance, wholesalers, sub-distributors and emerging channels
- Identify growth opportunities to recruit new consumers and increase category penetration: assortment recommendations, visibility programs and channel activation…
Distributor Management & Capability building:
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