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Area Sales Representative

BIC Nigeria
onsite
Lagos Posted Aug 18, 2026

About this role

Area Sales Representative

The Role Responsible for driving sales, distribution and in-market execution across an assigned territory, while building strong customer relationships and identifying opportunities to grow the FMCG business.

Main Responsibilities / Tasks Generate sales order and ensure delivery of products in the assigned sales areas and outlets Efficient retail redistribution of all BIC products (Lucky Stationery Nigeria) and effective coverage of relevant outlets in the assigned sales areas Regular review of performance with the regional managers and customers in line with agreed target Develop coverage Plan for the territory Seek new sales opportunities within designated sales areas Flawless implementation of SFA and other projects in sales areas Flawless promotion execution and POSM deployment

Key Performance Indicators Achieving sales targets; Volume and Value

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