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AREA SALES MANAGER (ASM)

Richesse Oriental Enterprise (ROENT)
Full-timeNGN 250,000 - 400,000 / month
Kano, Kaduna, Nigeria Full-time Posted Sep 4, 2026

About this role

Job title: AREA SALES MANAGER (ASM)

Key Responsibilities

  • Achieve territory sales, revenue, distribution, and market share targets.
  • Grow and establish staple food categories across key markets.
  • Build, manage, and develop distributor and wholesale networks.
  • Drive product availability through effective secondary sales activities.
  • Develop and implement territory sales plans based on market opportunities.
  • Manage sales forecasts, distributor inventory, and field execution.
  • Execute trade promotions, merchandising, and visibility initiatives.
  • Recruit, coach, and supervise field sales representatives.

Requirements

  • Bachelor’s Degree in Business Administration, Marketing, or a related field.
  • Minimum of 5 years’ experience managing distributors within the FMCG industry.
  • Proven experience in grain and staple food categories.

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