AI & SEO Content Strategist
About this role
AI & SEO Content Strategist
The SEO Content Strategist will lead content optimization initiatives focused on improving organic visibility, AI search discoverability, and user engagement across FAB’s banking products and informational content.
Key Responsibilities
- Develop SEO and AI-focused content strategies across banking journeys
- Conduct keyword, prompt, and content gap research
- Build content briefs for product pages, guides, FAQs, and comparison content
- Optimize metadata, headings, FAQs, and internal linking structures and AI-readable content
- Identify long-tail and conversational search opportunities
- Align content with AI-generated answer formats and search intent
- Support AI Visibility and Share of Voice initiatives
Requirements
- 4-6 years of SEO content strategy experience
- Strong understanding of search intent and content optimization
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