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Trade Marketing Specialist

Stanley Black & Decker, Inc.
remote
Prague, Czechia

About this role

About the Role Join Stanley Black & Decker as Trade Marketing Specialist in Prague. You will set and implement promotional strategies and develop long- and short-term marketing plans for CZ/SK, translating global concepts into local campaigns and introducing promotions, new products, concepts, and displays for the market.

What You'll Do

  • Set and implement promotional strategy and long- and short-term marketing plans for CZ/SK
  • Introduce promotions, new products, concepts, and displays
  • Create pricing policy according to company guidelines and develop/implement price lists for CZ/SK
  • Organize events, catalogs, fairs, and translations; work with translation agency
  • Collaborate closely with the Marketing Manager for local market adaptation
  • Create and execute local sell activities; cooperate with local sales teams
  • Translate and adapt materials; manage translation agency

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