Trade Marketing Executive (Lubricants)
About this role
Overview: The Trade Marketing Executive is responsible for planning and executing trade marketing initiatives that increase product availability, visibility and sales across all trade channels. The role bridges Sales and Marketing by ensuring marketing activities translate into measurable commercial performance across mechanics, retailers, distributors, industrial customers, fleet operators, spare parts markets, service centres and modern trade.
Responsibilities:
- Plan and execute trade marketing initiatives to increase product availability, visibility and sales across all trade channels.
- Bridge Sales and Marketing by ensuring marketing activities translate into measurable commercial performance across mechanics, retailers, distributors, industrial customers, fleet operators, spare parts markets, service centres and modern trade.
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