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Sr. Marketing Manager – Global Marketing

Cepheid
remoteUSD 130,000 - 150,000 / year
Remote in United States

About this role

About the Role Sr. Marketing Manager – Global Marketing is responsible for leading performance-driven omnichannel marketing programs to accelerate brand awareness, demand generation, lead generation, and revenue across global B2B markets. The role reports to the Sr. Director of Global Marketing and is fully remote in the US, partnering with Product, Sales, and Commercial Operations to translate strategy into measurable pipeline impact. What You'll Do

  • Drive full‑funnel growth and performance marketing, owning strategy and hands‑on execution to generate awareness, demand, qualified leads, and revenue.
  • Plan and execute integrated omnichannel campaigns across digital, paid media, email, content, events, and ABM with consistency and precision.
  • Leverage digital, growth, and AI‑enabled marketing tools to enhance targeting, efficiency, and ROI while piloting new channels and technologies.

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